ion. This generation is also known as millennials, a term that gained popularity in the early 2000s due to its association with reaching adulthood around the turn of the millennium.
Authors Neil Howe and William Strauss played a significant role in popularizing the concept of generational theory and coining the term “Gen Y.” They classified this generation as distinct from Generation X, which preceded them, based on their unique values, behaviors, and challenges.
The term “Gen Y” or “millennials” holds symbolic significance as it represents a shift in societal norms and expectations. This generation grew up during a time of rapid technological advancement, increasing globalization, and significant changes in traditional institutions. As a result, they are often seen as adaptable, tech-savvy individuals who embrace diversity.
Alternative names for Gen Y include Echo Boomers (highlighting their connection to the baby boomer generation), Generation Next (emphasizing their role as future leaders